Universal Music Group

Universal Music Group

As a web designer here at Universal Music Group, I had my hands on some of the coolest projects in my career and had the privilege to create with artists I listened to all the time.

My Role

My daily tasks demanded a full stack design process: consult with the manager of the artist, design high fidelity mockups on Sketch, and build the front end on Drupal. The front end build was a nodesass compiler powered by Gulp and Bootstrap. Every site had one uniform theme powered by a view controller tool the backend developers created on Drupal 7 called 'The AFS Site Factory'. The tool empowered us front end devs to add/remove any reusable components such as sliders, tour dates, galleries, you name it. Every site build made me feel like Bob Ross.

Post Malone

Frontend Development for Post Malone's album credit rollout

Pearl Jam

The management wanted a baseball themed game. Each level showcased the field with bases. The wanted black and whie color schemes to match their website branding.

Each level had a point total goal to advance and whether you fail or succeed the sweepstakes form was embedded to capture more and more signups. We got approximately 6,700 plays within the first week of launching 1,260 signups on the sweepstakes

K Roosevelt

Nicki Minaj

Kid Cudi

Kid Cudi and managment wanted a minimal rollout for joint album, Kids See Ghost with Kanye West.